Tylko
This project outlines a paradigm shift in online furniture retail for Tylko, blending cutting-edge UX with a visionary brand strategy. The initiative aims to transform Tylko from a mere furniture retailer into a pioneering design solution, catering to the evolving needs of modern consumers and enhancing its market presence.
Industry
Region
Focus
Est. Revenue
Interior Design
Europe
UX Innovation
€4.2 million
CONTEXT
Tylko, known for its digitally customisable, user-centric modular furniture, carves out a unique space in a market dominated by giants like IKEA and design-focused brands like CB2 and Soho Home.
PROBLEM
Tylko's online presence, distinctive in its offerings, currently underperforms in mirroring its brand ethos, with its overwhelming customisation process and thousands of listings impeding the overall user experience.
GROWING MARKET FOR
CUSTOM FURNITURE
5.5%
Projected CAGR from 2022-2030
INFLUENCE OF DIGITAL TOOLS
55%
of Consumers Influenced by VR in Buying Decisions
CUSTOMER RETENTION VIA DIGITAL ENGAGEMENT
Retention with Omnichannel Engagement
89%
MARKET TRENDS
The furniture market is increasingly gravitating towards streamlined customisation and advanced digital engagement. Growth in this sector points to increasing consumer demand for easy-to-navigate customisation options and immersive digital experiences, highlighting the need for user-focused and data-driven design strategies.
OPPORTUNITY
There is an opportunity for Tylko to enhance its digital customisation process, aligning with the growing consumer demand for personalised yet straightforward furniture customisation experiences.
STRATEGY & INNOVATION: UX REDESIGN
DESIGN INNOVATION
The configurator redesign, inspired by luxury car customisation, promises a simple, clean, and sophisticated design journey. The new design marries advanced interactive visualisation with guidance at each step, simulating a bespoke atelier experience to enhance personalisation and digital engagement.
BRAND ALIGNMENT
Tylko evolves to symbolise futuristic home furnishing, focusing on intuitive design that adapts to lifestyle needs. The brand will become synonymous with adaptive design, differentiating Tylko in a crowded market and aligning it with the aspirations of modern, design-conscious consumers.
OBJECTIVE
Design a premium, intuitive customisation and purchasing experience that mirrors Tylko's high-quality products, aiming to boost customer conversions and elevate brand salience.
KEY CHALLENGES & RISKS
REFINEMENT INTEGRATION
Risk: Balancing improvements in the existing platform while maintaining the essence of the familiar user interface.
Mitigation: Iterative user testing to ensure new enhancements align with user needs without disrupting the current experience.
TECHNICAL STABILITY
Risk: Potential technical issues during the integration of refined features, leading to temporary service disruptions.
Mitigation: Implement a phased rollout and robust testing to ensure a smooth transition, with contingency plans for any disruptions.
EXPECTED OUTCOMES
+ Higher Conversion Rates
+ Enhanced Brand Perception
+ Increased Customer Engagement
This feature redesign aims to position Tylko as the go-to accessible premium furniture option, estimating a 7% revenue surge and 7000 new customers.
FUTURE CONSIDERATIONS
EXPLORATION OF AR & VR
In the future, consider transitioning the AR feature from the mobile app to the mobile website and exploring VR capabilities for a more immersive customer experience.
SUSTAINABILITY USP
Highlight Tylko's commitment to sustainability, differentiating it in the marketplace.
